How do you get a user to that particular thing when you've got over a million pieces of content? "That's the question we want to answer," Jared explains.
Some of the patterns Jared has seen include:
- There were no differences among demographics or among levels of user experience.
- Users navigate by "pogo sticking," or jumping back and forth between a list of items and the individual product pages.
- Users could not correlate true download speeds with perception of speeds (it all has to do with how easily they could complete their tasks).
- One of the predictors of impending doom is the numbers of clicks it takes from the home page to finding the products desired.
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