This link has been bookmarked by 37 people . It was first bookmarked on 29 Dec 2008, by Jesus Hoyos.
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31 Dec 08
Scott Schablowbuilding and customer service are only tertiary Twitter purposes for online shoe and clothing retailer Zappos. The firm's CEO Tony Hsieh has been using the platform since March 2007, and has become somewhat of a celebrity Twitterer, with over 26,000 follo
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30 Dec 08
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Colin HendersonWhile Ford and Dunkin' have some interaction with other Twitter users, Comcast's experience tends to be much more conversational. "It's key to really be a two-way dialogue and from a service perspective it's the best way to approach that," said Frank Eliason, director of digital care for Comcast, who thinks corporate communications people tend to be too focused on getting out a particular message to serve as Twitter brand reps.
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29 Dec 08
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Christine PilchSome see Twitter as an extension of the marketing department; others view it as a customer service tool, and some say it's best for corporate communications.
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David MurrayA great article that highlights how companies/businesses are utilizing Twitter. Stresses the important aspects of how Twitter works the best.
twitter marketing socialmedia business brands branding communications
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