It is often not that senior leaders are being arrogant, it is that they are so pressed for time that they forget to iterate a message more than once and even more they forget to listen to the feedback. Yet communication is vital. A recent survey from the Ken Blanchard Group stated that more than three quarters of all employees feel their managers fail to set clear goals and objectives. Is it any wonder then that so many initiatives fail, or worse, are dead on arrival to anyone more than two levels down from the CEO? There are ways, of course, to make communication a priority and in the process sharpen your messages so they resonate clearly. Toward that end, here are three important questions to ask before you give a speech, or make an important announcement.
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