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How Procter & Gamble Got Employees to Use Social Networking at Work - CIO.com ... - The Diigo Meta page

www.cio.com/..._Use_Social_Networking_at_Work - Cached - Annotated View

Bertrand Duperrin's personal annotations on this page

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Bertrandduperrin bookmarked on 2009-09-07 socialnetworks socialnetworking procter&gamble adoption

The Situation: With more than 138,000 employees in 160-plus countries, there are countless opportunities—and as many hurdles—for P&G to connect ideas and expertise. Through its Global Business Services group, P&G is deploying an intranet that allows users to create value beyond their usual circles.

  • . Once their use of wikis, blogs and similar tools solidified, P&G selected Telligent's online community application as an enterprise Web 2.0 platform.
  • Nearly 12,000 users opted in before there was any formal marketing of the platform.
  • P&G is deploying the tools with groups that demand them and integrating them with the ways people work.
  • Although P&G maintains adoption and activity metrics for PeopleConnect, these tend to underestimate its impact. For example, using PeopleConnect, a 150-person, geographically disbursed workgroup came together in two months rather than in six to

This link has been bookmarked by 5 people . It was first bookmarked on 01 Sep 2009, by Larry Hawes.