This link has been bookmarked by 21 people . It was first bookmarked on 02 Apr 2009, by Jim Woodell.
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10 Nov 09
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The thing is, this isn’t baseline advertising and marketing. You’re talking into a channel where people have gathered for different purposes. Some will be interested in your promotions. Others will reject them. Still others will rail against you for acting commercially in what they consider a sacred space.
There are ways to get your ideas across such that it’s palatable to your audience and/or to a community. Some of them work well for everyone. Others require a higher degree of trust first. Here’s some of what’s usually missing when people explain to you that social media is this great place for marketing and business communications. They forget to tell you that there’s work involved in establishing trust, but we can get there.
The trick is being able to promote without being “that guy” (and yes, that includes women).
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Conn Fishburn from Yahoo gave me a great analogy for thinking about social media marketing when we spoke at IBM’s Research Headquarters in New York last year. He said, “Bring wine to the picnic.” In this case, Conn was talking about the idea that if you show up and try to market, people will be frustrated and will shut you out. Instead, if you bring something of value to people, they’ll be more likely to accept you.
The picnic is a decent way to think about social media environments, especially if you think of it as a pot-luck picnic in a large public park. Let’s envision it: a sunny day, with a warm breeze, and there are people gathering for different reasons. Some are there to just take in the rays. Others are there to practice for a sporting event. Others have come to find romance. Others are organizing a protest. There are even a few people of questionable character looking to cause trouble and improve their standings in life.
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22 Jun 09
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09 Apr 09
the hilker“Bring wine to the picnic”
10 Ways to Build Relationships Before You Ask for Anything
1. Comment on and reply to other people’s observations, posts, and ideas.
2. Share good information freely, such as pointing to great blog posts or articles.
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04 Apr 09
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03 Apr 09
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02 Apr 09
Yelena Shabrova4/2/09. There are ways to get your ideas across such that it’s palatable to your audience and/or to a community. Some of them work well for everyone. Others require a higher degree of trust first. Here’s some of what’s usually missing when people explain
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Greg Linch"ou might be interested in using social software to promote your products or service or company, and that’s great.
The thing is, this isn’t baseline advertising and marketing. You’re talking into a channel where people have gathered for different purpose -
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Others require a higher degree of trust first.
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Bring wine to the picnic.
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Andy Brudtkuhl“Bring wine to the picnic.” In this case, Conn was talking about the idea that if you show up and try to market, people will be frustrated and will shut you out. Instead, if you bring something of value to people, they’ll be more likely to accept you.
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Jim WoodellAbout using social media for promotion, but without hitting people over the head with it.
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David MurrayThe analogy of bringing wine to a picnic - when pitching social media
marketing socialmedia social facebook media socialnetworking twitter strategy
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