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B.L. OchmanHere's 50 ideas on using Twitter for Business: http://tinyurl.com/5u75pe . So there. : ) (mentions @shelisreal 's and @jowyang's posts, too)
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You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I’m not going to address the naysayers much with this. Instead, I’m going to offer 50 thoughts for people looking to use Twitter for business.
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10 Mar 12
Alexa Gigliottiarticle providing some great ways that businesses can use Twitter
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- Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?”
- Have more than one twitterer at the company. People can quit. People take vacations. It’s nice to have a variety.
- When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link.
- Ask questions. Twitter is GREAT for getting opinions.
- Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.
- Tweet about other people’s stuff. Again, doesn’t directly impact your business, but makes us feel like you’re not “that guy.”
- When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
- Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections. Point us to pictures and other human things.
- Don’t toot your own horn too much. (Man, I can’t believe I’m saying this. I do it all the time. – Side note: I’ve gotta stop tooting my own horn).
- Or, if you do, try to balance it out by promoting the heck out of others, too.
Ideas About WHAT to Tweet
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- You don’t have to read every tweet.
- You don’t have to reply to every @ tweet directed to you (try to reply to some, but don’t feel guilty).
- Use direct messages for 1-to-1 conversations if you feel there’s no value to Twitter at large to hear the conversation ( got this from @pistachio).
- Use services like Twitter Search to make sure you see if someone’s talking about you. Try to participate where it makes sense.
- 3rd party clients like Tweetdeck and Twhirl make it a lot easier to manage Twitter.
- If you tweet all day while your coworkers are busy, you’re going to hear about it.
- If you’re representing clients and billing hours, and tweeting all the time, you might hear about it.
- Learn quickly to use the URL shortening tools like TinyURL and all the variants. It helps tidy up your tweets.
- If someone says you’re using twitter wrong, forget it. It’s an opt out society. They can unfollow if they don’t like how you use it.
- Commenting on others’ tweets, and retweeting what others have posted is a great way to build community.
Some Sanity For You
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- Twitter takes up time.
- Twitter takes you away from other productive work.
- Without a strategy, it’s just typing.
- There are other ways to do this.
- As Frank hears often, Twitter doesn’t replace customer service (Frank is @comcastcares and is a superhero for what he’s started.)
- Twitter is buggy and not enterprise-ready.
- Twitter is just for technonerds.
- Twitter’s only a few million people. (only)
- Twitter doesn’t replace direct email marketing.
- Twitter opens the company up to more criticism and gripin
The Negatives People Will Throw At You
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- Twitter helps one organize great, instant meetups (tweetups).
- Twitter works swell as an opinion poll.
- Twitter can help direct people’s attention to good things.
- Twitter at events helps people build an instant “backchannel.”
- Twitter breaks news faster than other sources, often (especially if the news impacts online denizens).
- Twitter gives businesses a glimpse at what status messaging can do for an organization. Remember presence in the 1990s?
- Twitter brings great minds together, and gives you daily opportunities to learn (if you look for it, and/or if you follow the right folks).
- Twitter gives your critics a forum, but that means you can study them.
- Twitter helps with business development, if your prospects are online (mine are).
- Twitter can augment customer service. (but see above)
Some Positives to Throw Back
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11 Oct 11
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27 Sep 11
Kim BraatzGreat article describing how businesses use Twitter.
Communication Technologies twitter business socia socialmedia web2.0
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Sergio F. Sosa Sánchez50 ideas para considerar al usar Twitter en tu negocio http://ow.ly/1sEGx2
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Kimberly Klotztwitter tips
twitter business socialmedia tips marketing web2.0 socialnetworking social tools
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mike powerRT @mayhemstudios: RT @ruhanirabin: 50 Ideas on Using Twitter for Business http://bit.ly/9OBxc
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William Gerald"50 Ideas on Using Twitter for Business"
CHRIS-BROGAN SOCIALNETWORKING SOCIALMEDIA TIPS TOOLS TWITTER
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James FieldsAN older article about using twitter, that in some instances replaces what might be use for email or IM
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beatriz farfanBe wary of always pimping your stuff
twitter business marketing socialnetworking socialmedia tips delicious
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Tom KesslerBlog about using social media to build business
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Matt RitterA guide to getting started- think of it as a checklist
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pedro_daltroWe really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can dis
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Build an account and immediate start using
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Talk to people about THEIR interests, too.
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Share links to neat things in your community
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Don’t get stuck in the apology loop. Be helpful instead
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Promote your employees’ outside-of-work storie
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Throw in a few humans, lik
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“What has your attention
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When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link.
-
Twitter is GREAT for getting opinions.
-
Give advice, blog posts, pictures, etc
-
You don’t have to read every tweet.
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You don’t have to reply to every @ tweet directed to you
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Twitter takes up time.
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Without a strategy, it’s just typing.
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Twitter helps one organize great, instant meetups (tweetups).
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Twitter can help direct people’s attention to good things.
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Twitter brings great minds together, and gives you daily opportunities to learn (if you look for it, and/or if you follow the right folks)
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Twitter can augment customer service. (but see above)
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Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?”
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