This link has been bookmarked by 14 people . It was first bookmarked on 27 Mar 2008, by Frederik Van Zande.
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21 Jun 13
mark bjornsgaardHere are my preliminary ideas of 7 missions for semantic marketing, marketing in the semantic web: (1) Marketing becomes the champion of the underlying data — good, accurate, detailed content and the processes by which to keep it up to date. This isn't j
Here are my preliminary ideas of 7 missions for semantic marketing, marketing in the semantic web: (1) Marketing becomes the champion of the underlying data good, accurate, detailed content and the processes by which to keep it up to date. This isn't ju -
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According to the W3C, the semantic web is about common data formats that make it easy to integrate and combine data from diverse sources. It's about mapping ideas expressed in human language to data in a way that facilitates automatic processing, where software can programmatically comprehend how different pieces of data are related. It's a web behind the web of animated banner ads and branded UI designs.
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- if the semantic web is successful, it will unleash an enormous wave of information exchange between organizations and individuals, empowering a new level of findability and knowledge sharing;
- for the semantic web to be successful, organizations must assign responsibility for their participation in it to someone who will lead and manage it — otherwise the semantic web devolves into semantic soup;
- for someone to take responsibility, there's going to have to be incentive; in the commercial world, incentive translates most directly into generating more business — which is inherently a function of some form of findability and compelling knowledge sharing.
But consider this circular, three-step riddle:
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1) Marketing becomes the champion of the underlying data — good, accurate, detailed content and the processes by which to keep it up to date. This isn't just old-school "marketing" data, i.e., the stuff of brochures and the visual corporate web site, but rich, detailed information that historically been trapped much deeper in the organization — information that can create value for the firm by its wide dissemination (or, as we'll discuss shortly, that can create value through bargaining with others).
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Categorization of all that data, framing with the right metadata, supporting the relevant microformats, and deciding how to best componentize it at different scales — atoms, molecules, living cells — to maximize findability and mashability. This will include proactive work with partners, customers, and industry groups to coalesce standards for domain-specific metadata.
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18 Apr 09
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19 Oct 08
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24 Apr 08
Juho MakkonenBlogipostaus: millaista on markkinointi semanttisen webin aikakaudella?
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03 Apr 08
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30 Mar 08
allardheldMooi artikel over de toekomst van Marketing in wat nu web 3.0 wordt genoemd : het semantische web. Voor een definitie over het semantische web, zie : http://en.wikipedia.org/wiki/Semantic_web
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27 Mar 08
Frederik Van ZandeWhat should be the role of marketing in the semantic web?
Should there be any? According to the W3C, the semantic web is about common data formats that make it easy to integrate and combine data from diverse sources. It's about mapping ideas expressed in human language to data in a way that facilitates automatic processing, where software can programmatically comprehend how different pieces of data are related. It's a web behind the web of animated banner ads and branded UI designs.SEO advertising data e-marketing linked marketing semantic web web3
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