Study: Googling Oneself Is More Popular -- chicagotribune.com - The Diigo Meta page

• 17 Dec 07
  

  Christy Tucker

  Interesting stats on looking up yourself, friends, and others through search engines. Most people say they aren't concerned about the information available about them online and that it is accurate. The low number of people reporting negative experiences from online information was a surprise to me--the fears about transparency don't seem to be backed up with data.

  identity privacy search transparency

  • Few Internet users say they Google themselves regularly -- about three-quarters of self-searchers say they have done so only once or twice. And most who have done so consider what they find accurate. Only 4 percent of Internet users said embarrassing or inaccurate information online resulted in a bad experience.

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