The Challenge Dividend: Facebook Ads Don't Rock - The Diigo Meta page

• 13 May 08
  

  fulvius longhi
  • The
    big moose we need to put on the table is that people have learned to ignore information
    on the web that is irrelevant to their task at hand. Google Adwords work because people are
    actively searching, and the ad units sometimes add value. When updating our profiles on Facebook or
    watching videos on YouTube, we simply have no reason to give ads any
    attention.  That's why at least one fellow blogger called Facebook "the worst traffic on the net."
• 12 May 08
  

  Zohar Manor-Abel

  advertising facebook longtail marketing socialnetworking

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