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实施CRM的六大"硬伤" - The Diigo Meta page

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This link has been bookmarked by 1 people . It was first bookmarked on 03 Nov 2006, by ming qing.

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ming qing on 2006-11-03

近日，英国顾问公司Butler Group的一份报告指出，企业使用CRM的失败率高达70%。调研表明，在所有CRM项目中大约55%没有达到软件用户的预期目标。贝恩管理咨询公司就25个流行工具的客户满意程度对451个高级主管进行了调查，结果显示，CRM列于倒数第三位。

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