This link has been bookmarked by 2 people . It was first bookmarked on 18 Nov 2009, by Cass Yeap.
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19 Oct 10
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18 Nov 09
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increasing in audiences, circulation and advertising revenues
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business decision to increase profits
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effort to connect with new audiences — particularly young people — who may be turning their backs on traditional journalism
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clogs up the news with trivia
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broaden our definition of news to capture what our audiences both want and need — but not in a way that simply legitimizes the “menace of unreality”
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journalistic integrity
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people can get exactly what they want on-demand now, it is virtually impossible for the CBC to keep a captive audience in front of their prime-time news broadcast
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