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Chris MeredithAs 2005 draws to a close, I thought I`d take the opportunity to outline what I think are some of the key email design trends and guidelines that we should all be paying attention to now and into the new year.
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D BGuidelines for creating html emails
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Simon Bricoloconseils pour la création de Newsletters
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Shanta Rohsea list of best practices for email newsletters. Compiled by Campaign Monitor Blog
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Tangthon***
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Joe B"guidelines for developing html emails"
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Never use images for important content like headlines, links and any calls to action.
Use alt text for all images for a better experience in Gmail and always add the height and width to the image to ensure that the blank placeholder image doesn't throw your design out.
Add a text-based link to a web version of your design at the top of your email.
Ensure your most compelling content is at the top (and preferably to the left).
Test your design in a preview pane, full screen and with images turned on and off before you send it.
Ask your subscriber to add your From address to their address book at every opportunity.
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