This link has been bookmarked by 24 people . It was first bookmarked on 11 Feb 2008, by Paul Gillin.
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21 Mar 08
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11 Feb 08
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The only problem with Facebook's opt-in advertising system is that the users who they are selling to marketers didn't really opt-in. What they did do was fill out a profile in which they said they "liked Guitar Hero," not that they "would like to get Guitar Hero" advertising.
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04 Dec 07
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27 Nov 07
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26 Nov 07
alex de carvalhoAll of this comes up because Facebook has done three things that are at once extremely innovative, extremely rude, extremely helpful, and extremely disconcerting: 1. They are collecting and republishing user data on a level not before seen by users. 2.
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amplify mobileThe only problem with Facebook's opt-in advertising system is that the users who they are selling to marketers didn't really opt-in.
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25 Nov 07
Daniel AndrlikExcellent post by Jason Calacanis on Facebook's current advertising strategy.
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Ian Wilker"Facebook [is] (1) collecting and republishing user data on a level not before seen by users; (2) allowing advertisers to use this data to reach these users; (3) not giving this info -- [which] has put their value at $15 billion --back to their users."
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