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nortonreview on 2012-03-26UK distributor DRG is hoping to meet demand for long-running drama by developing original content. Michael Pickard reports.
When executives from DRG arrive in Cannes next week for the start of MipTV, their sales catalogue won’t be the only thing occupying their time.
For the first time, DRG is moving into developing original content, specifically drama, in a move that it hopes will create new opportunities to sell longform series to buyers who demand more bang for their buck.
“There are fewer commissions and, particularly in the UK, much shorter runs get ordered, like 3x60’ or 4x60’, which don’t sell internationally or are difficult sells,” says Anke Stoll, head of acquisitions, coproductions and development at DRG.