Who Likes Consumer Generated Ads? Not Young Adults - BusinessWeek blogs, Dec.... - The Diigo Meta page

• 29 Sep 07
  

  Paul Gillin

  People 25 and over think consumer-generated advertising makes companies look friendlier and more customer-focused. But people under 25 actually think it's a negative. Why the disconnect?

  viral_marketing consumer_generated_media marketing

• 10 Dec 06
  

  Jake McKee

  The American Marketing Association has conducted some research and found that young adults don't like the consumer generated ad campaigns. Thing is, "ads" aren't the sweet spot. Consumer Generated content should be about more than just ads. No damn wonder

  research advertising consumerContent

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