This link has been bookmarked by 24 people . It was first bookmarked on 08 Sep 2008, by Michelle Heath.
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How Companies Use Twitter to Bolster Their Brands
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Microblogging lets an airline, for instance, monitor customers' gripes—and tweet back. Is this a creepy trend?
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Yvette Ferry"In a July 2008 report, Gartner added microblogging to its list of technologies that will transform business over the next two to five years. Yet, the majority of companies still haven't gotten the microblogging religion."
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Chris CreeStory in Business Week on Business uses of Twitter.
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Gosia Stergiosand to improve customer relationships
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Jeremy Rudybrilliant and scary
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A growing number of companies are keeping track of what's said about their brands on Twitter.
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Jackie NgMicroblogging lets an airline, for instance, monitor customers' gripes—and tweet back. Is this a creepy trend?
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