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What Data Crunchers Did for Obama - BusinessWeek - The Diigo Meta page

www.businessweek.com/...tc20090123_026100.htm - Cached - Annotated View

Terry Elliott's personal annotations on this page

tellio
Tellio bookmarked on 2009-01-25 data crunchers demographics cutting_edge_political
  • The definition of a Barn Raiser cuts straight to the heart of what distinguishes political microtargeting from traditional political groupings. Barn Raisers can be of any race, religion, or ethnic group. About 40% of Barn Raisers are Democrats, or lean that way, and 27% favor Republicans—though the group strongly supported President Bush in his 2004 reelection campaign. Barn Raisers are slightly less likely to have a college education than Spotlight's other swing groups. They're active in community organizations but are ambivalent about government. And they care more deeply than most people about "playing by the rules" and "keeping promises," to use Spotlight's definitions.

This link has been bookmarked by 2 people . It was first bookmarked on 25 Jan 2009, by Terry Elliott.

  • 28 Jan 09
    jonaston
    Jon Aston

    social media segmentation strategy obama nonprofit

  • 25 Jan 09
    tellio
    Terry Elliott

    data crunchers demographics cutting_edge_political

    • The definition of a Barn Raiser cuts straight to the heart of what distinguishes political microtargeting from traditional political groupings. Barn Raisers can be of any race, religion, or ethnic group. About 40% of Barn Raisers are Democrats, or lean that way, and 27% favor Republicans—though the group strongly supported President Bush in his 2004 reelection campaign. Barn Raisers are slightly less likely to have a college education than Spotlight's other swing groups. They're active in community organizations but are ambivalent about government. And they care more deeply than most people about "playing by the rules" and "keeping promises," to use Spotlight's definitions.