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The idea of tapping the collective wisdom of communities has floated around academia for years. Startup Eurekster hit the market first with its social search technology in early 2004. Since then, several other upstarts have jumped in with different twists on the general concept, including Jeteye Technologies and Kaboodle.
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But Yahoo represents its greatest opportunity for traction, due to its hefty $4 billion war chest and 200 million active registered users. If Yahoo can begin to entice its legions of visitors to try some of its community offerings, be it sharing photos on Flickr or listing favorite blogs via blo.gs, it can begin to apply social search on a wider scale.
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Currently, Yahoo is applying social search on a limited basis in its My Web 2.0 beta product. Users can save pages, as well as "tag" particular sites with descriptors such as "funny" or "research." These bookmarks and tags can be shared with others within a network of friends and contacts. Yahoo won't disclose the number of people using the service, but the site says that there have been 614,000 pages saved and 141,000 tags authored.
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Yahoo represents its greatest opportunity for traction, due to its hefty $4 billion war chest and 200 million active registered users. If Yahoo can begin to entice its legions of visitors to try some of its community offerings, be it sharing photos on Flickr or listing favorite blogs via blo.gs, it can begin to apply social search on a wider scale.
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Tuija Aalto"By cultivating online communities -- and encouraging people to tap into the collective knowledge of these groups -- Yahoo is hoping to change the way people find information online. Known in industry parlance as "social search," it presents a significant
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Marc BogaardIn a bid to challenge search giant Google, the Web's most-used portal is betting on the wisdom of crowds.
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Mike KossSocial Search - Yahoo Quoted: In a bid to challenge search giant Google, the Web's most-used portal is betting on the wisdom of crowds.
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Yahoo didn't invent social search. The idea of tapping the collective wisdom of communities has floated around academia for years. Startup Eurekster hit the market first with its social search technology in early 2004. Since then, several other upstarts have jumped in with different twists on the general concept, including Jeteye Technologies and Kaboodle.
But Yahoo represents its greatest opportunity for traction, due to its hefty $4 billion war chest and 200 million active registered users. If Yahoo can begin to entice its legions of visitors to try some of its community offerings, be it sharing photos on Flickr or listing favorite blogs via blo.gs, it can begin to apply social search on a wider scale.
LONG WAY TO GO. Currently, Yahoo is applying social search on a limited basis in its My Web 2.0 beta product. Users can save pages, as well as "tag" particular sites with descriptors such as "funny" or "research." These bookmarks and tags can be shared with others within a network of friends and contacts. Yahoo won't disclose the number of people using the service, but the site says that there have been 614,000 pages saved and 141,000 tags authored.
As with all community sites, the benefits grow with the size and activity of the group. That means Yahoo's social-search trial, still in its infancy, could take months or years before reaching its potential. "Social search is not one of these things that will take off overnight," says Forrester Research analyst Charlene Li. "It will take a lot of time to build."
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Page Comments
social search engine tries to fill the information gap between what people really mean by tapping in keywords and what the computer algorithm can help. Social search engines do this by gleaning input and preferences from the communities with which the searcher is associated.
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