This link has been bookmarked by 4 people . It was first bookmarked on 13 May 2008, by Joe Buhler.
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Most reputation services work by tracking what's written about a client on the Web, then doing search engine optimization (BusinessWeek.com, 9/10/07), promoting positive pages, and creating other sites that will push damaging references off the first pages of search results. The services are pitched as another tool companies can use in their PR and marketing efforts.
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Radically Transparent: Monitoring and Managing Reputations Online
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