This link has been bookmarked by 104 people . It was first bookmarked on 09 Apr 2006, by Miles Holliman.
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Adam VincenziniIf you do a lot of presentations, or plan on doing them. Take a read of this. How to Wow 'Em Like Steve Jobs http://t.co/AVMnmKiG
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Andrew ClappisonThe Apple CEO is well known for his electrifying presentations.
Here are five tips to make your next talk just as mesmerizing -- or
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Matt KleinThe Apple CEO is well known for his electrifying presentations. Here are five tips to make your next talk just as mesmerizing -- or close.
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Gun BThe Apple CEO is well known for his electrifying presentations. Here are five tips to make your next talk just as mesmerizing -- or close.
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Gina SetserThe Apple CEO is well known for his electrifying presentations. Here are five tips to make your next talk just as mesmerizing -- or close
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Sell the Benefit Steve Jobs does not sell bits of metal; he sells an experience. Instead of focusing on mind-numbing statistics, as most technologists tend to do, Jobs sells the benefit. For example, when introducing a 30 GB iPod, he clearly explains what it means to the consumer -- users can carry 7,500 songs, 25,000 photos, or up to 75 hours of video. ... ... it's not unusual for Jobs to prepare for four hours as he reviews every slide and demonstration... Keep It Visual Speaking of slides, there are very few bullet points in a Jobs presentation. Each slide is highly visual. ... Exude Passion, Energy, and Enthusiasm Jobs has an infectious enthusiasm. When launching the video iPod, Jobs said, "It's the best music player we've made," "It has a gorgeous screen," "The color is fantastic," and "The video quality is amazing." ... "And One More Thing..."
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Sell the Benefit Steve Jobs does not sell bits of metal; he sells an experience. Instead of focusing on mind-numbing statistics, as most technologists tend to do, Jobs sells the benefit. For example, when introducing a 30 GB iPod, he clearly explains what it means to the consumer -- users can carry 7,500 songs, 25,000 photos, or up to 75 hours of video. ... ... it's not unusual for Jobs to prepare for four hours as he reviews every slide and demonstration... Keep It Visual Speaking of slides, there are very few bullet points in a Jobs presentation. Each slide is highly visual. ... Exude Passion, Energy, and Enthusiasm Jobs has an infectious enthusiasm. When launching the video iPod, Jobs said, "It's the best music player we've made," "It has a gorgeous screen," "The color is fantastic," and "The video quality is amazing." ... "And One More Thing..."
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10 Apr 06
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Steve Jobs does not sell bits of metal; he sells an experience. Instead of focusing on mind-numbing statistics, as most technologists tend to do, Jobs sells the benefit. For example, when introducing a 30 GB iPod, he clearly explains what it means to the consumer -- users can carry 7,500 songs, 25,000 photos, or up to 75 hours of video. In January when Jobs introduced the first Intel (INTC)-based Mac notebook he began by saying, "What does this mean?" He went on to explain the notebook had two processors, making the new product four to five times faster than the Powerbook G4, a "screamer" as he called it. He said it was Apple's thinnest notebook and comes packed with "amazing" new features like a brighter wide-screen display and a built-in camera for video conferencing. It's not about the technology, but what the technology can do for you. Speaking of slides, there are very few bullet points in a Jobs presentation. Each slide is highly visual. If he's discussing the new chip inside a computer, a slide in the background will show a colorful image of the chip itself alongside the product. That's it. Simple and visual. Apple's presentations are not created on PowerPoint, as the vast majority of presentations are. But PowerPoint slides can be made visual as well. It's a matter of thinking about the content visually instead of falling into the habit of creating slide after slide with headlines and bullet points. I once worked with the vice-president of a public company who planned to show more than 80 data-heavy slides in a 40-minute presentation. Imagine how quickly his audience would have tuned out. After I showed him just how visual his message could be, he went back to the drawing board, dismantled his existing presentation, and reduced it to about 10 image-rich slides. The next day a newspaper reporter wrote that my client had "wowed" analysts and investors. The stock rose 17% in the days that followed. Take a cue from Jobs and help your listeners visual
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09 Apr 06
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Jens PoderHvordan man bliver lige så god til at præsentere som Steve Jobs! Måske noget vi skal bruge til at teste vores præsentationer.
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08 Apr 06
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07 Apr 06
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t has a gorgeous screen
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t has a gorgeous screen
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