This link has been bookmarked by 24 people . It was first bookmarked on 25 Feb 2008, by Paul Ryan.
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20 Sep 10
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The printing press set the model for mass media. A lucky handful owns the publishing machinery and controls the information. Whether at newspapers or global manufacturing giants, they decide what the masses will learn.
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But he griped that Google's health plan was less generous than his former employer's—Microsoft (MSFT)—and he argued, indignantly, that Google's free food was an enticement for employees to work past dinner.
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GM is showing a surprisingly nimble touch with blogs. GM uses them on occasion to steer past its own PR department and the mainstream press.
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While the blog doesn't revolutionize GM's relations with customers, it provides a useful communications link
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ut Lutz is only part of GM's blog strategy. In April the company yanked $10 million in advertising from the Los Angeles Times and demanded that the Times make retractions. Journalists asked GM for specific complaints, and the car company held off.
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For advertising, he says companies are more drawn to social networks, where they have the potential to reach millions of customers. (We should stress that social networks, a megatrend in media, is not even mentioned in this 2005 story. The emergence of Facebook, MySpace, and others is one reason we should take "blogs" out of the headline.
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He regards blogs as just a piece of his communications arsenal. He uses it for longer pieces. For the short stuff, he sends out bursts of thought and links to what he's seeing and reading on Twitter
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VC investment in Web 2.0 companies rose to $464 million in the first half of 2007, according to data released by Dow Jones VentureOne and Ernst & Young
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$19.9 billion that poured into dot-coms in 1999.
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Federated Media Publishing, an advertising network for social media, turned revenue of $22 million in 2007,
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$14 million went to the bloggers and publishers. Of the 150 sites FM represents, some 15 of them are receiving $50,000 per month
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02 Apr 10
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24 Jul 09
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26 May 09
Zaiyong TangSocial Media Will Change Your Business
Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later -
09 Nov 08
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01 Apr 08
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31 Mar 08
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27 Feb 08
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25 Feb 08
Paul RyanLook past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later
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Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later
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24 Feb 08
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23 Feb 08
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21 Feb 08
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20 Feb 08
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