This link has been bookmarked by 102 people . It was first bookmarked on 14 Jun 2006, by Matt Schneider.
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25 Mar 12
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The most basic threat to networks may be the whims of their users, who after all are mostly still kids. Take Friendster, the first networking Web site to gain national attention. It erupted in 2003, going from a few thousand users to nearly 20 million. But the company couldn't keep up, causing frustration among users when the site grew sluggish and prone to crash. It also started with no music, no message boards or classifieds, no blogging. Many jumped ship when MySpace came along, offering the ability to post song tracks and more elaborate profiles. Friendster has been hustling to get back into the game, adding in new options. But only 942,000 people clicked on the site in October, vs. 20.6 million who clicked on MySpace in the same time.
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Earlier this month they launched a record label. In the next few months, the duo says, they will launch a movie production unit and a satellite radio station.
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With 20 million of its members logging on in October, MySpace now draws so much traffic that it accounted for 10% of all advertisements viewed online in the month
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social networks are their medium. As the first cohort to grow up fully wired and technologically fluent, today's teens and twentysomethings are flocking to Web sites like Buzz-Oven as a way to establish their social identities.
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Although networks are still in their infancy, experts think they're already creating new forms of social behavior that blur the distinctions between online and real-world interactions.
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Lorem ipsumKolejna artefaktowa generacja.
business analysis communication socialnetworking culture myspace marketing web2.0
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Now -- for a fee neither company will disclose -- Apple sponsors the group, giving away iPod Shuffles in weekly contests, making product announcements, and providing links to its student discount program.
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ads targeted at students of a specific college. They're a way for a local restaurant or travel agency to advertise. Called Facebook Announcements, it's all automated, so anyone can go onto Facebook, pay $14 a day, and fill out an ad.
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When advertisers recently demanded more space for larger ads, Hiler turned the question over to Xanga bloggers, posting links to three examples of new ads. More than 3,000 users commented pro and con, and Hiler went with the model users liked best. By involving them, Hiler kept the personal connection that many say they feel with network founders
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In May, P&G set up what it hoped would become a social network around Sparkle Body Spray, aimed at tweens. The site features chatty messages from fake characters named for scents like Rose and Vanilla ("Friends call me Van").
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08 Nov 07
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17 Oct 07
Jennifer BarnettREALY great writing article...
professional reference resources socialnetwork socialsoftware collaboration community tagging communication Student computer economy teenagers edtech web2.0 generations Blogging article
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20 Jun 07
Lucie deLaBruereThis article really discuss how advertisers are marketing to kids in myspace
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Shannon Holmansocial networking sites are user-centered, involving users in the process of ad selection and avoiding the ads, lke pop-ups, that users hate
content publishing socialsoftware blog culture+digital web2.0
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05 Apr 07
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nmcgeeadvertising to teens so subtle on MySpace- implication is more need for media literacy instruction
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Adam CroweArticle from 2005 - The MySpace Generation: They live online. They buy online. They play online. Their power is growing
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Trebor ScholzAlthough networks are still in their infancy, experts think they're already creating new forms of social behavior that blur the distinctions between online and real-world interactions. In fact, today's young generation largely ignores the difference. Most
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01 Apr 06
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02 Mar 06
Reuven Werberan article describing the rise of myspace and its establishment as a reflection of our modern technological culture
web2.0 community communication collaboration utilities myspace social
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28 Feb 06
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Buzz-Oven
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10 Feb 06
Carol Isaksonlengthy article about social networking, focuses on myspace, includes comments by readers at the end
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26 Jan 06
Matthew BurpeeThey live online. They buy online. They play online. Their power is growing
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29 Dec 05
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Lynette Webbincludes 'day in the life' type descriptions
social-networking blurring-worlds youth-mktg teens-stats multi-tasking
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08 Dec 05
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Now that Adams is a junior at the University of North Texas at Denton, she's online more than ever. It's 7 p.m. on a recent Saturday, and she has just sweated her way through an online quiz for her advertising management class. (The quiz was "totally out of control," write classmates on a school message board minutes later.) She checks a friend's blog entry on MySpace.com to find out where a party will be that night. Then she starts an Instant Messenger (IM) conversation about the evening's plans with a few pals. At the same time, her boyfriend IMs her a retail store link to see a new PC he just bought, and she starts chatting with him. She's also postering for the next Buzz-Oven concert by tacking the flier on various friends' MySpace profiles, and she's updating her own blog on Xanga.com, another social network she uses mostly to post photos. The TV is set to TBS, which plays a steady stream of reruns like Friends and Seinfeld -- Adams has a TV in her bedroom as well as in the living room -- but she keeps the volume turned down so she can listen to iTunes over her computer speakers. Simultaneously, she's chatting with dorm mate Carrie Clark, 20, who's doing pretty much the same thing from a laptop on her bed. You have just entered the world of what you might call Generation @. Being online, being a Buzzer, is a way of life for Adams and 3,000-odd Dallas-area youth, just as it is for millions of young Americans across the country. And increasingly, social networks are their medium. As the first cohort to grow up fully wired and technologically fluent, today's teens and twentysomethings are flocking to Web sites like Buzz-Oven as a way to establish their social identities.
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Now that Adams is a junior at the University of North Texas at Denton, she's online more than ever. It's 7 p.m. on a recent Saturday, and she has just sweated her way through an online quiz for her advertising management class. (The quiz was "totally out of control," write classmates on a school message board minutes later.) She checks a friend's blog entry on MySpace.com to find out where a party will be that night. Then she starts an Instant Messenger (IM) conversation about the evening's plans with a few pals. At the same time, her boyfriend IMs her a retail store link to see a new PC he just bought, and she starts chatting with him. She's also postering for the next Buzz-Oven concert by tacking the flier on various friends' MySpace profiles, and she's updating her own blog on Xanga.com, another social network she uses mostly to post photos. The TV is set to TBS, which plays a steady stream of reruns like Friends and Seinfeld -- Adams has a TV in her bedroom as well as in the living room -- but she keeps the volume turned down so she can listen to iTunes over her computer speakers. Simultaneously, she's chatting with dorm mate Carrie Clark, 20, who's doing pretty much the same thing from a laptop on her bed. You have just entered the world of what you might call Generation @. Being online, being a Buzzer, is a way of life for Adams and 3,000-odd Dallas-area youth, just as it is for millions of young Americans across the country. And increasingly, social networks are their medium. As the first cohort to grow up fully wired and technologically fluent, today's teens and twentysomethings are flocking to Web sites like Buzz-Oven as a way to establish their social identities.
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07 Dec 05
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04 Dec 05
mike seyfangGeneration @ as pointed out by will richardson and nick hodge
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Will RichardsonWhat Lawson really likes about Buzz-Oven is how deeply it weaves into teens' lives. Sure, the network reaches only a small niche. But Buzzers have created an authentic community, and Coke has been welcomed as part of the group. At a recent dinner, founder
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Luis OopshWeek está dedicada esta semana a la Generation @, y titulada "MySpace Generation". Lectura muy recomendable sobre todo si tenéis niños, pero también muy interesante si no los tenéis... de hecho, pue
xleer urg tendencias gen web2.0 redes softsocial popmkt publinew internet
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BB BarrenThat's why Murdoch has vowed not to wrest creative control from Anderson and DeWolfe. Instead News Corp.'s resources will help them nourish new MySpace dreams. Earlier this month they launched a record label. In the next few months, the duo says, they wi
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03 Dec 05
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Howard RheingoldAlthough networks are still in their infancy, experts think they're already creating new forms of social behavior that blur the distinctions between online and real-world interactions. In fact, today's young generation largely ignores the difference. Most
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Although networks are still in their infancy, experts think they're already creating new forms of social behavior that blur the distinctions between online and real-world interactions. In fact, today's young generation largely ignores the difference. Most adults see the Web as a supplement to their daily lives.
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Increasingly, America's middle- and upper-class youth use social networks as virtual community centers, a place to go and sit for a while (sometimes hours). While older folks come and go for a task, Adams and her social circle are just as likely to socialize online as off. This is partly a function of how much more comfortable young people are on the Web: Fully 87% of 12- to 17-year-olds use the Internet, vs. two-thirds of adults, according to the Pew Internet & American Life Project.
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Teens also use many forms of media simultaneously. Fifteen- to eighteen-year-olds average nearly 6 1/2 hours a day watching TV, playing video games, and surfing the Net, according to a recent Kaiser Family Foundation survey. A quarter of that time, they're multitasking. The biggest increase: computer use for activities such as social networking, which has soared nearly threefold since 2000, to 1 hour and 22 minutes a day on average.
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