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Disney Crowdsources Its Own Company - The Diigo Meta page

www.businessweek.com/...disney_crowdsou.html - Cached

This link has been bookmarked by 2 people . It was first bookmarked on 26 Jun 2009, by Bertrand Duperrin.

  • 28 Jun 09
    hutchcarpenter
    Hutch Carpenter

    Well, in this case I’m referring to the fact that once a year, Disney (DIS) puts out a call for product ideas to its entire consumer products division of 12,532 employees, which includes Fashion & Home, Toys & Electronics, Food, Health & Beauty, Stationery and Publishing. That means sales, communications, and other non-inventing divisions get to participate. It’s what they call the “Big Idears” contest. For the first time, one of these ideas is coming to the mass market…

    disney idea management innovation crowdsource businessweek

  • 26 Jun 09
    bertrandduperrin
    Bertrand Duperrin

    I know what you’re asking: “How can you crowdsource your own company?” Well, in this case I’m referring to the fact that once a year, Disney (DIS) puts out a call for product ideas to its entire consumer products division of 12,532 employees, which includes Fashion & Home, Toys & Electronics, Food, Health & Beauty, Stationery and Publishing. That means sales, communications, and other non-inventing divisions get to participate. It’s what they call the “Big Idears” contest. For the first time, one of these ideas is coming to the mass market…

    disney innovation crowdsourcing business

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