• 08 May 12
  

  Richard Bye

  Bill Buxton UXLondon innovation longtail trends strategy

• 20 Apr 12
  

  Annette Friess

  prototyping buchbranche disruptive innovation innovationsmanagement

• 27 Dec 11
  

  Joe Virant

  innovation nose buxton

• 28 Sep 11
  

  jjbrixey

  The bulk of innovation is low-amplitude and takes place over a long period. Companies should focus on refining existing technologies as much as on creation

  R&D funding research

• 28 Feb 11
  

  Clive Thompson

  On the "long nose of innovation," a concept in which Buxton notes that every technology that has become really huge is actually sort of been around for a long time; the ur-example of this is the mouse.
  
  "Any technology that is going to have significant im

  think_different interview interfaces innovation

• 30 Jan 10
  

  Carmen Tschofen

  The heart of the innovation process has to do with prospecting, mining, refining, and goldsmithing. Knowing how and where to look and recognizing gold when you find it is just the start. The path from staking a claim to piling up gold bars is a long and arduous one.

  innovation change long tail

• 

  Brad Ovenell-Carter

  innovation adoption BLC10

• 29 Jan 10
  

  Charles Everett

  imported innovation business strategy technology design longtail ideas future

• 

  pedro_daltro

  The report analyzed each technology (time-sharing, client/server computing, LANs, relational databases, VLSI design, etc.) from first inception to the point where it turned into a billion dollar industry. What was consistent among virtually all the result

  inovação businessweek microsoft chrisanderson tecnologia

• 

  Stefan Kummas

  innovation business strategy design technology longtail ideas future

• 07 Feb 09
  

  Christopher Arnold

  innovation

• 27 Jun 08
  

  Zan Chandler

  The bulk of innovation is low-amplitude and takes place over a long period. Companies should focus on refining existing technologies as much as on creation

  innovation buxton nextMEDIA long-nose businessweek for:dgicav

• 29 May 08
  

  Aart Staartjes

  The bulk of innovation is low-amplitude and takes place over a long period. Companies should focus on refining existing technologies as much as on creation

  technology article business future Innovation longtail

• 29 Mar 08
  

  Martin Lindner

  Any technology that is going to have significant impact over the next 10 years is already at least 10 years old.

  innovation delicious

• 22 Mar 08
  

  FruFru FourOne

  "Innovation is not about alchemy. In fact, innovation is not about invention. An idea may well start with an invention, but the bulk of the work and creativity is in that idea's augmentation and refinement."

  2008 article design development innovation long longtail marketing startup strategy technology toread trends

• 28 Jan 08
  

  Hans Wobbe

  .jar .rst .pest .pes.t ~rst!3__

  • The Long Nose of Innovation

     <!--/HEADLINE--> 

     <!--DECK--> The bulk of innovation is low-amplitude and takes place over a long period. Companies should focus on refining existing technologies as much as on creation

    • Excellent points regarding Innovation.
    Add Sticky Note
• 16 Jan 08
  

  Jeff Stewart

  The report analyzed each technology (time-sharing, client/server computing, LANs, relational databases, VLSI design, etc.) from first inception to the point where it turned into a billion dollar industry. What was consistent among virtually all the result

  business innovation marketing strategy ideas trends longtail longnose billbuxton

• 

  Martin Møller Jensen

  important

  innovation business ideas marketing strategy future Design development buxton article

• 14 Jan 08
  

  Britt Watwood

  ideas trends future

• 

  Jeff Nugent

  consider the "Long Nose" when thinking through adoption og technology...

  innovation

• 09 Jan 08
  

  Rich Miller

  innovation

• 08 Jan 08
  

  rodriguezringach

  Bill Buxton (Microsoft; previously Xerox PARC)

  innovation marketing strategy

• 03 Jan 08
  

  Keith Fortowsky

  An obverse to the "long tail":

  PhD Sci&Tech

  • But those looking to apply the theory to the implementation of innovation within an organization should beware. My belief is there is a mirror-image of the long tail that is equally important to those wanting to understand the process of innovation. It states that the bulk of innovation behind the latest "wow" moment (multi-touch on the iPhone, for example) is also low-amplitude and takes place over a long period—but well before the "new" idea has become generally known, much less reached the tipping point. It is what I call The Long Nose of Innovation. ... Any technology that is going to have significant impact over the next 10 years is already at least 10 years old. That doesn't imply that the 10-year-old technologies we might draw from are mature or that we understand their implications; rather, just the basic concept is known, or knowable to those who care to look.
• 

  Greg Lloyd

  Computing History

  • The bulk of innovation is low-amplitude and takes place over a long period. Companies should focus on refining existing technologies as much as on creation  by Bill Buxton

Public Stiky Notes

• 
  Hans Wobbe on 2008-01-28
  Excellent points regarding Innovation.

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