Executives Remain Wary of Web 2.0 - The Diigo Meta page

• 11 Nov 07
  

  Adriana Lukas

  Executives report three main uses for Web 2.0 technologies: Seventy percent of companies rely on them to talk with customers. Fifty-one percent use them to talk with suppliers and business partners. And 75% use them to manage internal collaboration. Ma...

  importedfurl web2.0 delicious

• 20 Apr 07
  

  Joe Buhler

  2.0 innovation management marketing web

• 17 Apr 07
  

  a77ila

  quickd

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    These results surprised one of the study's authors, Jacques Bughin, who's a director in McKinsey's Brussels office. Following the study, he interviewed a number of the respondents. "The reason why blogs and wikis, in particular, aren't well used is that companies are still afraid," he posits. "How do you basically regulate how to contribute?" He also thinks the wisdom of crowds isn't always sharp and that companies are worried about getting bad information on a collaborative document, such as a wiki.
    

    
    

    
    Another barrier to embracing blogs and wikis: Bughin points out that in a knowledge economy where companies remain hierarchical in structure, knowledge is power. If workers put their most precious information in a wiki, their status within their organization could be threatened. "The problem is that people with heavy knowledge tend to keep that for themselves, because that's the way they define their job," says Bughin. "Put it in a wiki and everyone has it." If he's right, companies serious about embracing these collaborative technologies will need to find a new incentive system for employees.

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  Martin Koser

  Wikis and blogs may be all the rage in the business press, but a new survey indicates that companies are hedging their bets

  web2.0 enterprise2.0 toblog frogpond adoption

• 16 Apr 07
  

  Tac Anderson

  corporate enrterprise2.0 newmedia web2.0

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