isaac Mao's personal annotations on this page
Isaacmao bookmarked
on 2009-06-30
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These scandals most likely won't be the last. Even if they were, though, consumer confidence will likely require a fair amount of time to recover from such repeated blows to the "Made in China" brand, as well as to brands that were never previously associated with China in the minds of most consumers. The growth in international trade and the possibility of negative brand impact underscore the significance of dealing with the challenges of using suppliers and supplies from developing countries to meet growing consumer demand for high-quality, low-cost products.
This link has been bookmarked by 1 people . It was first bookmarked on 30 Jun 2009, by isaac Mao.
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These scandals most likely won't be the last. Even if they were, though, consumer confidence will likely require a fair amount of time to recover from such repeated blows to the "Made in China" brand, as well as to brands that were never previously associated with China in the minds of most consumers. The growth in international trade and the possibility of negative brand impact underscore the significance of dealing with the challenges of using suppliers and supplies from developing countries to meet growing consumer demand for high-quality, low-cost products.
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