This link has been bookmarked by 15 people and liked by 1 people. It was first bookmarked on 06 Nov 2009, by Deborah Elzie.
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Kim VranaGreat insight to the future of higher education...
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Adam Kenner"Young people may seem like social media mavens, and employers may expect them to be, but students need to learn how to exploit digital tools "
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Business school curricula mostly do not prepare students for this new digital world. Institutions recognize this, and many are catching up by offering courses and curricula in Internet marketing, digital media and new-media marketing. But the vast majority are not integrating these skills throughout.
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The reality is that many businesses are struggling to wrap their arms around these developments as well. They actually are looking to new graduates to help them manage their digital strategies for them, with the assumption that because they are young they are familiar with the social media world. But our students cannot know how to leverage these tools professionally unless we teach them how.
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Michele DayNovember 2009\nA professor discusses the social media skills necessary for today's PR graduates.
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Jenny DarrowTeaching the Facebook Generation
Young people may seem like social media mavens, and employers may expect them to be, but students need to learn how to exploit digital tools -
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The challenge for faculty in all business functions—and all disciplines across higher education for that matter—is staying on top of these changes and knowing what to teach in the classroom. More than ever, we must be life-long learners to stay fresh and understand these tools. From professional networking in learning communities with colleagues across the country, to seminars and conferences and building relationships with local businesses that have expertise in these areas, we have many resources at our disposal.
Professors need to lead students by example by knowing the mechanics of social media and showing our students how to use them strategically for the good of their employers.
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Deborah Elzie"Professors need to lead students by example "
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