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Ford Spending 25% of Marketing on Digital and Social Media - BusinessWeek - The Diigo Meta page

www.businessweek.com/...ford_spending_2.html - Cached

This link has been bookmarked by 3 people . It was first bookmarked on 17 Oct 2009, by Tai Tran.

  • 30 Oct 09
    pgillin
    Paul Gillin

    research marketing advertising corporate daily_reading

  • 20 Oct 09
    girishmahajan
    Girish Mahajan

    Auto SMM Ford Case Study

    • Perhaps Ford’s biggest single bet on digital and social media has been the Fiesta Movement, a program that began in 2008, 18 months before the cars will actually arrive in dealerships. Ford gave 100 European Fiestas to people to drive and live with. The results of the blogging, Facebooking, Youtubing and Tweeting by those people, plus the echoing of those messages by the blogosphere, followers, etc. has been an eye opener.
  • 17 Oct 09
    taitran
    Tai Tran