Generation Y - The Diigo Meta page

• 28 Sep 11
  

  Sebastien Wiertz

  geny generation

• 14 Oct 10
  

  Michelle Sargent

  socialmedia genY marketing

• 02 Oct 10
  

  kevin norman

  figures trends population demographics generation news unemployment cbc british youth

  figures trends population demographics generation news unemployment cbc british youth

• 28 Sep 10
  

  jordan chase
  • Missteps such as Nike's disastrous attempt to sponsor Olympic snowboarders two years ago and allegations of inhumane overseas labor practices added to Gen Y's scorn. As Nike is discovering, success with this generation requires a new kind of advertising as well as a new kind of product. The huge image-building campaigns that led to boomer crazes in everything from designer vodka to sport-utility vehicles are less effective with Gen Y. ''The old-style advertising that works very well with boomers, ads that push a slogan and an image and a feeling, the younger consumer is not going to go for,'' says James R. Palczynski, retail analyst for Ladenburg Thalmann & Co. and author of YouthQuake, a study of youth consumer trends.
    
      Instead, Gen Yers respond to humor, irony, and the (apparently) unvarnished truth. Sprite has scored with ads that parody celebrity endorsers and carry the tagline ''Image is nothing. Obey your thirst.'' J.C. Penney & Co.'s (JCP) hugely successful Arizona Jeans brand has a new campaign showing teens mocking ads that attempt to speak their language. The tagline? ''Just show me the jeans.''
  • Compare that record with Levi's, one of the world's most recognized brands and an icon of boomer youth. It got a harsh wake-up call in 1997, when its market share slid, and research revealed that the brand was losing popularity among teens. With its core boomer customers hitting middle age, both Levi's advertising and its decades-old five-pocket jeans were growing stale. ''We all got older, and as a consequence, we lost touch with teenagers,'' says David Spangler, director of market research for the Levi's brand. Now, Levi's is fighting back with new ads, new styles, a revamped Web site, and ongoing teen panels to keep tabs on emerging trends. "We never put much muscle into this sort of thing before, but now, we are dead serious about it," says Spangler. "This is a generation that must be reckoned with. They are going to overtake the country."
    
• 23 Aug 10
  

  Laura Espinosa

  gen y 20-something

• 29 Jul 10
  

  Igor Starič
• 29 Jul 09
  

  Glenna Knox

  Generation Y needs and expectations

• 05 Mar 09
  

  Eapen thomas

  Generational Shifts

  • What's the problem? These kids aren't baby boomers. They're part of a generation that rivals the baby boom in size--and will soon rival it in buying clout. These are the sons and daughters of boomers.
  • Born during a baby bulge that demographers locate between 1979 and 1994, they are as young as five and as old as 20, with the largest slice still a decade away from adolescence. And at 60 million strong, more than three times the size of Generation X, they're the biggest thing to hit the American scene since the 72 million baby boomers. Still too young to have forged a name for themselves, they go by a host of taglines: Generation Y, Echo Boomers, or Millennium Generation.
  • Marketers haven't been dealt an opportunity like this since the baby boom hit. Yet for a lot of entrenched brands, Gen Y poses mammoth risks. Boomer brands flopped in their attempts to reach Generation X, but with a mere 17 million in its ranks, that miss was tolerable. The boomer brands won't get off so lightly with Gen Y. This is the first generation to come along that's big enough to hurt a boomer brand simply by giving it the cold shoulder--and big enough to launch rival brands with enough heft to threaten the status quo. As the leading edge of this huge new group elbows its way into the marketplace, its members are making it clear that companies hoping to win their hearts and wallets will have to learn to think like they do--and not like the boomers who preceded them
  • With the oldest Gen Yers barely out of high school, it's no surprise that the brands that have felt their disdain so far have been concentrated in fashion, entertainment, and toys. But there's a lot more going on here than fickle teens jumping on the latest trend. While some of Gen Y's choices have been driven by faddishness and rebellion, marketing experts say those explanations are too simplistic. ''Most marketers perceive them as kids. When you do that, you fail to take in what they are telling you about the consumers they're becoming,'' says J. Walker Smith, a managing partner at Yankelovich Partners Inc. who specializes in generational marketing. ''This is not about teenage marketing. It's about the coming of age of a generation.''
  • NET EFFECT. Which isn't to say echo boomers aren't brand-conscious. Bombarded by ad messages since birth, how could they not be? But marketing experts say they form a less homogeneous market than their parents did. One factor is their racial and ethnic diversity. Another is the fracturing of media, with network TV having given way to a spectrum of cable channels and magazine goliaths such as Sports Illustrated and Seventeen now joined by dozens of niche competitors. Most important, though, is the rise of the Internet, which has sped up the fashion life cycle by letting kids everywhere find out about even the most obscure trends as they emerge. It is the Gen Y medium of choice, just as network TV was for boomers. ''Television drives homogeneity,'' says Mary Slayton, global director for consumer insights for Nike. ''The Internet drives diversity.''

  3 more annotations...

• 25 Feb 09
  

  Nancy Henry

  Generation_Y geny gen-y culture trends youth

• 09 Dec 08
  

  leif harboe

  generasjony y ungdom

• 26 Nov 08
  

  Bibliofusion Pierre Chicoine

  netgeneration marketing netgeneration_marketing

• 14 Oct 08
  
• 25 Jul 08
  

  Yann Leroux

  generation Y gen marketing research culture style teens

• 17 Jun 08
  

  Nicole Ryan

  millennials GenY workforce

• 28 May 08
  

  rae fried

  Generation Whatever, the millenials...?

  • Born during a baby bulge that demographers locate between 1979 and 1994, they  are as young as five and as old as 20, with the largest slice still a decade  away from adolescence. And at 60 million strong, more than three times the size  of Generation X, they're the biggest thing to hit the American scene since the  72 million baby boomers. Still too young to have forged a name for themselves,  they go by a host of taglines: Generation Y, Echo Boomers, or Millennium  Generation.
• 19 May 08
  

  Mansi Trivedi

  GenY delicious

• 16 May 08
  

  keith childs

  Today's teens--the biggest bulge since the boomers--may force marketers to toss their old tricks

  GenY generationy trends

• 13 May 08
  

  Eugene Kim
• 25 Jan 08
  

  Rachel Diesel

  GenY marketing stats trends culture generation Y

• 31 Dec 07
  

  Peter Smith

  delicious article consumer culture fashion generation generations marketing research gen trends geny

• 16 Dec 07
  

  david waxman

  vitaband tweens research marketing

• 04 Sep 06
  

  Rebecca Thorman

  youngprofessional

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