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Facebook Advertising: "Beating The S--- Out Of Its Numbers" - The Diigo Meta page

www.businessinsider.com/cebook-state-of-affairs-2009-9 - Cached - Annotated View

lelapin _'s personal annotations on this page

lelapin
Lelapin bookmarked on 2009-09-27
  • Last week, Facebook reported it was cash-flow positive. The news came nearly a year before even Facebook expected it to. Inside Facebook's sources credit three new types of ad buyers:
  • Performance advertisers -- "the sorts of businesses like online education company University of Phoenix, are finding that ads on Facebook can be targeted so precisely that they are getting a clear return on investment."
  • Local advertisers -- "These small businesses are finding that they can bring in new customers by targeting people who live nearby."
  • Social gaming companies -- "especially Zynga. We hear that company might make up to $200 million in revenue this year."

This link has been bookmarked by 1 people . It was first bookmarked on 27 Sep 2009, by lelapin _.

  • 27 Sep 09
    lelapin
    lelapin _
    • Last week, Facebook reported it was cash-flow positive. The news came nearly a year before even Facebook expected it to. Inside Facebook's sources credit three new types of ad buyers:
    • Performance advertisers -- "the sorts of businesses like online education company University of Phoenix, are finding that ads on Facebook can be targeted so precisely that they are getting a clear return on investment."
    • 2 more annotations...