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Before I get into why, let’s knock a few obvious facts out of the way:
- Klout cannot measure every type of influence. Never has. Never will.
- Klout can be “gamed.” Is there anything on the Internet that can’t be?
- It is uncomfortable being publicly rated and compared to other people.
- Yes, it is stupid that Klout thinks you’re influential about lamps or sheep. It is still in the early stages of development.
Content is power.
The ability to create and move content is the absolute key to online influence.
“Influence” has been one of the most studied aspects of politics, marketing, sociology, and psychology and yet it has never really been measured in a statistically valid way. Until now. People creating content is an action. Having a link clicked, or a message re-tweeted, is an effect. Finally, there is something to measure in this field. In fact there are billions of actions and effects to measure and compare every day!
brandacity on 2011-09-13Good perspective on influence measures and Klout