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This link has been bookmarked by 2 people . It was first bookmarked on 10 Aug 2009, by Bertrand Duperrin.

  • 10 Aug 09
    faheyr
    Richard Fahey

    innovation openinnovation p&g lessons

  • bertrandduperrin
    Bertrand Duperrin

    As you start the evolutionary process of adopting open innovation to your organization, always remember that open innovation is just a tool, not a goal. The goal is to grow your company and make a profit. Some companies might also have the goal of changing the world to a better place.

    Understand that open innovation is only a piece of an overall innovation strategy. To begin, look for opportunities to develop overall open innovation capabilities out of the pockets of open innovation you may already have in your company in areas such as key partnerships, supply/value chain, and selected employees with the right mindset and toolbox.

    innovation openinnovation procter&gamble

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