gibreel ferishta
The entry of private players has boosted the fortunes of FM radio in a big way in the country. This has been consistently reflecting in the revenue earned by the industry, which grew to Rs 550 crore last year from Rs 350 crore a year ago. The industry is expected to close with over Rs 800 crore in revenue this year.
Apurva Purohit, president, Association of Radio Operators of India (AROI), and CEO of Radio City 91.1FM, said that FM radio channels are making rapid strides by having a presence in 91 cities as against 30 cities about two years ago. This has resulted in a growth in reach, which is faster than TV, reaching out to over 85 per cent of the Indian audience.
On cost, radio campaign turns out to be 65 per cent less expensive than TV while delivering 64 per cent larger reach. Speaking of print, the same investment on radio delivers 760 spots compared to a 3-print insertions at 11 per cent lower cost.
radio FM telephony business entertainment media
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