Forrester: B-to-b marketers fail community marketing test - The Diigo Meta page

• 12 Nov 08
  

  G. Wayne Clayton

  Find information on B2B Marketing strategies and tactics. BtoB Magazine offers information on email marketing solutions, search engine marketing strategy as well as valuable business to business directories and BtoB lead generation articles.

  BtoB Magazine btob marketing search engine strategy email solutions business to directories lead generation

• 08 May 08
  

  Paul Gillin

  Companies that delegate community engagement to their marketing and PR departments are setting themselves up for failure. They need to involve people at all levels of the organization. Unfortunately, the recipe-for-failure model appears to be the more popular one at the moment.

  daily_reading research social_media

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