Addressing a room full of curious broadcasters at the Television Bureau of Advertising’s annual marketing conference in New York Thursday, Google TV Ads director Michael Steib stressed that the Web monolith is eager to work with broadcasters to bring a much wider swath of the ad market onto television. ... Steib estimated that 6,000-7,000 national advertisers should be on television but currently are not. ... Like Web ads, he said, Google’s television ads could be measured for accountability thanks to data pulled from set-top boxes.
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