This link has been bookmarked by 23 people . It was first bookmarked on 09 Apr 2008, by Paul Gillin.
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20 Oct 10
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rom scarcity to abundance
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far more choices
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indulge our personal tastes as never before, to design and wrap ourselves in our own private cultures
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Many cultural goods remain expensive to create or require the painstaking work of talented professionals, and it’s worth considering how the changing economics of media will affect them. Will these goods be able to find a large enough paying audience to underwrite their existence, or will they end up being crowded out of the marketplace by the proliferation of free, easily accessible products?
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media, from music to movies. Nowhere, though, have they been so clearly on display, and so unsettling, as in the newspaper business.
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After having kept their print and Web units separate for many years, dedicating most of their money and talent to print editions, papers have begun merging the operations, assigning more of their top editors’ time to online content
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hey bypass the newspaper’s “front page” altogether
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They may not even be aware of which newspaper’s site they’ve arrived at.
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The answer may turn out to be equally simple: We don’t.
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22 Apr 10
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to design and wrap ourselves in our own private cultures.
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More choices don’t necessarily mean better choices.
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long-term decline in newspaper readership.
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easy availability of news reports and headlines on the Internet
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After having kept their print and Web units separate for many years, dedicating most of their money and talent to print editions, papers have begun merging the operations, assigning more of their top editors’ time to online content.
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The nature of a newspaper, both as a medium for information and as a business, changes when it loses its physical form and shifts to the Internet.
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The publisher’s goal is to make the entire package as attractive as possible to a broad set of readers and advertisers.
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When a newspaper moves online, the bundle falls apart. Readers don’t flip through a mix of stories, advertisements, and other bits of content. They go directly to a particular story that interests them, often ignoring everything else.
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For the publisher, the newspaper as a whole becomes far less important. What matters are the parts. Each story becomes a separate product standing naked in the maketplace. It lives or dies on its own economic merits.
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In general, articles on serious and complex subjects, from politics to wars to international affairs, will fail to generate attractive ad revenues.
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Such hard journalism also tends to be expensive to produce.
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Online, however, most hard journalism becomes difficult to justify economically. Getting a freelance writer to dash off a review of high-definition television sets—or, better yet, getting readers to contribute their own reviews for free—would produce much more attractive returns.
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the economics of online publishing.
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“How do we create high quality content in a world where advertisers want to pay by the click, and consumers don’t want to pay at all?”
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22 Jun 09
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09 Mar 09
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11 Nov 08
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13 Oct 08
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30 Jun 08
Michel BauwensAs the Internet becomes our universal medium, it is reshaping what might be called the economics of culture.
P2P-Economics P2P-Publishing P2P-Culture P2P-Journalism toread P2P
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23 Jun 08
ross harleyAs the Internet becomes our universal medium, it is reshaping what might be called the economics of culture. Because most common cultural goods consist of words, images, or sounds, which all can be expressed in digital form, they are becoming as cheap to
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12 Jun 08
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30 Apr 08
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09 Apr 08
Howard RheingoldThe nature of a newspaper, both as a medium for information and as a business, changes when it loses its physical form and shifts to the Internet. It gets read in a different way, and it makes money in a different way.
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08 Apr 08
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07 Apr 08
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