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saved by3 people, first byTac Anderson on 2008-07-21, last byBeth Ritter-Guth on 2008-07-28

  • Monday, July 21, 2008

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    New Communication Theory and the New Roles for the New
    World of Marketing

  • In the era of the "new" social Web,
    communications is actually evolving back to its origins of communicating with
    people, not at them. It may seem implied, but communications does not, for the
    most part,     embody two-way discussions.
  • With the soaring popularity and adoption of
    Social Media, companies are realizing that in addition to marketing
    communications, listening and engagement is quickly becoming pervasive and
    necessary in order to compete for precious, yet thinned and distributed
    attention. The days of focusing solely on Web stickiness, eyeballs and
    clickthroughs are fading. These are the days of immersion, conversations,
    engagement, relationships, referrals, and action.
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