PR 2.0: New Communication Theory and the New Roles for the New World of Market... - The Diigo Meta page

• 23 Jul 08
  

  Beth Ritter-Guth
• 22 Jul 08
  

  Michael Marlatt

  briansolis pr marketing socialmedia media trends web2.0 sanfrancisco

  • Monday, July 21, 2008

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    New Communication Theory and the New Roles for the New
    World of Marketing

  • In the era of the "new" social Web,
    communications is actually evolving back to its origins of communicating with
    people, not at them. It may seem implied, but communications does not, for the
    most part, embody two-way discussions.
  • 1 more annotations...
  • • With the soaring popularity and adoption of
      Social Media, companies are realizing that in addition to marketing
      communications, listening and engagement is quickly becoming pervasive and
      necessary in order to compete for precious, yet thinned and distributed
      attention. The days of focusing solely on Web stickiness, eyeballs and
      clickthroughs are fading. These are the days of immersion, conversations,
      engagement, relationships, referrals, and action.
      
• 21 Jul 08
  

  Tac Anderson

  I love the comm theory. It's nice to see other people recognize that the most effective marketing is not marketing, it's solving communication problems.

  communication theory social media

• 

  leonardo fontes de sales

  caminhos e diretrizes gerais de como o marketing deverá seguir a nova lógica das comunicações na internet.

  web2.0 RP socialmedia

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