This link has been bookmarked by 128 people . It was first bookmarked on 26 Feb 2007, by Eric Holter.
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briantietzealyThis blog site is important to me as it serves as a reservoir of useful up-to-date information on all aspects of professional branding. I enjoyed reading through the many blog posting on this site because of the up to date material and the fact the site is for the most part ad free! The site also appears to be more professional in nature and a bit more serious too! The Branding Strategy Insider is published by The Blake Project, which is an independently owned company. They have created this blog site for helping marketing oriented leaders and professionals build strong brands.
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Don FThis blog has many articles about brands and how to make them successful. There is so much information on helping organizations create brands that build and sustain trust. This site is a extension of the efforts of branding consultants to help others build strong brands.
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I want to share insight into one idea that guides The Blake Project's brand consulting practice. Attraction Marketing is not a new idea, on the contrary, it’s an idea as old as commerce itself. The premise is simple: people are tribal in their associations and in their behavior. Like attracts like. Not unlike quantum theory that suggests like particles vibrate and attract to form matter. Not to stretch my metaphor too far, but I would like to suggest that the discipline of marketing is the energy that vibrates in the marketplace attracting those customers who value the proposition, their association with it, and share its value to others. It is a natural attraction, not something contrived or forced. Consumers like to buy, they don’t like being sold. With so much choice, and so much me-too branding going on, consumers must have the “what’s in for me” question clearly answered before they associate with your brand’s promise. Brand building is not a transaction.
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In our over-crowded, me-too marketplace, points of difference that are function and feature based are no longer sustainable. Consumers today are tuning out marketing and tuning in to those brands that represent shared values. Forward thinking marketers recognize their brand building initiatives must focus on relationships and reputation.
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Dainius GHelping marketing oriented leaders and professionals build strong brands.
import_from_delicious blog strategy branding marketing advertising tool
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John Lewis may or may not be aware of it, but it has just rolled out a fighter brand - a lower-priced offering introduced by a company to take on specific competitors. It is one of the oldest strategies in branding, and one that is making a reappearance during these tough economic times.
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Laura Lee DooleyAt The Blake Project our sole focus is helping organizations create brands that build and sustain trust. Branding Strategy Insider is an extension of our efforts to help marketing oriented leaders and professionals build strong brands.
imported-from-delicious brand branding howto tips resource blogs brands ideas reference strategy brandmanagement articles
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Manuel MontanerHelping marketing oriented leaders and professionals build strong brands.
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Branding Strategy Insider is an extension of our efforts to help marketing oriented leaders and professionals build strong brands.
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31 May 07
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