This link has been bookmarked by 6 people . It was first bookmarked on 28 May 2008, by Christy Tucker.
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29 Nov 10
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13 May 10
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26 Oct 09
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The learning link. Those in multisensory environments always do better than those in unisensory environments. They have more recall with better resolution that lasts longer, evident even 20 years later.
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24 Mar 09
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Smell is unusually effective at evoking memory. If you're tested on the details of a movie while the smell of popcorn is wafted into the air, you'll remember 10-50% more.
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Smell is really important to business. When you walk into Starbucks, the first thing you smell is coffee. They have done a number of things over the years to make sure that’s the case.
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28 May 08
Christy TuckerSeveral people have mentioned John Medina's book Brain Rules. A lot of this sounds common sense, but check the footnotes on slides 2 & 3 for his rule "Sensory Integration: Stimulate more of the senses." He has a nice chart about how much more we remember for passive/active learning with multiple senses stimulated. He cites Dale's cone of experience, but he has numbers for each level, so we know he's, shall we say, stretching the research a bit.
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