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Hall defines culture as: ... what gives man his identity no matter where he is born… the total communication framework: words, actions, postures, gestures, tones of voice, facial expressions, the way he handles time, space, and materials, the way he works, plays, makes love, and defends himself.
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Context is the frame of reference that gives meaning and proper perspective to a communication. Pervasive and inescapable, its importance to information architecture is evident in it being one of the three circles in the oft-referenced “Scope of IA” Venn diagram from the Polar Bear Book.
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In studying different cultures around the world, Hall discovered that some tend to be more context-dependent than others. For example, French institutions tend to be more HC than their American counterparts. The French legal system, for one, accepts contextual information about a case (e.g. hearsay, details about the accused person’s character) that would probably bewilder an American attorney.
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Michael HammelEffective communication, in any medium, depends on both parties sharing a frame of reference. In his book Beyond Culture, American anthropologist Edward Hall argues that the effectiveness of a communication between two people depends on the amount of cont
article information design anthropology IA context communication
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