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Matteo MenapaceDesigning with any persona is better than with no personas, even if the personas used are entirely fictitious. Better yet, however, are personas that are based on real user data.
If you have analytics data, you can use its insights to build a data-backed -
27 Sep 11
andylapsBoxes and Arrows blog post. "Incorporating the voice of the user into user experience design by using personas in the design process is no longer the latest and greatest new practice. Everyone is doing it these days, and with good reason. Using personas i
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Michael FedderIncorporating the voice of the user into user experience design by using personas in the design process is no longer the latest and greatest new practice. Everyone is doing it these days, and with good reason. Using personas in the design process helps focus the design team’s attention and efforts on the needs and challenges of realistic users, which in turn helps the team develop a more usable finished design. While completely imaginary personas will do, it seems only logical that personas based upon real user data will do better. Web analytics can provide a helpful starting point to generate data-backed personas; this article presents an informal 5-step process for building a “persona of the people.”
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Incorporating the voice of the user into user experience design by using personas in the design process is no longer the latest and greatest new practice. Everyone is doing it these days, and with good reason. Using personas in the design process helps focus the design team’s attention and efforts on the needs and challenges of realistic users, which in turn helps the team develop a more usable finished design.
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Reports and case studies that support this approach typically offer examples incorporating data into personas from customer service call centers, user surveys and interviews. It’s nice work if you can get it, but not all design projects have all (or even any!) of these rich and varied user data sources available.
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, profile filtering on new versus returning visitor status gives you the best access to the full array of reports for each visitor segment.
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Despite the fact that you’re working with statistics, you don’t have to be exacting in proportionately representing user segments; sometimes it is very important, for business reasons, to strongly represent a small user segment.
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Browsers and OS Report
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geographic origins of site visits
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For example, the assigned browsers and operating systems should guide the determination of the computer makes and models that your personas use. Use the new or returning visitor status to assign the personas a level of comfort with using your site and their motivations for the site visits. The geographic location determined from the user data can help generate appropriate user goals and challenges, as well as occupations and hobbies, which may differ for domestic and international users. The reports on Keywords and Referring Sites offer insight on visitors’ interests and motivations, albeit slightly abstracted, and are a good starter for writing usage scenarios.
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Jen Vetterli"...outcomes indicate that designing with any persona is better than with no personas, even if the personas used are entirely fictitious. Better yet, however, are personas that are based on real user data..."
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