This link has been bookmarked by 14 people . It was first bookmarked on 27 Sep 2009, by Margolis Margolis.
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For most people, metaphor, like simile or synecdoche, is a term inflicted upon them in high school English class: “all the world’s a stage,” “a house divided against itself cannot stand,” Gatsby’s fellow dreamers are “boats against the current, borne back ceaselessly into the past.” Metaphors are literary creations--good ones help us see the world anew, in fresh and interesting ways, the rest are simply cliches: a test is a piece of cake, a completed task is a load off one’s back, a momentary difficulty is a speed bump.
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metaphors are primarily thought of as tools for talking and writing--out of inspiration or out of laziness, we distill emotions and thoughts into the language of the tangible world. We use metaphors to make sense to one another.
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Put another way, metaphors reveal the extent to which we think with our bodies.
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Bargh at Yale, along with Lawrence Williams, now at the University of Colorado, did studies in which subjects were casually asked to hold a cup of either iced or hot coffee, not knowing it was part of the study, then a few minutes later asked to rate the personality of a person who was described to them. The hot coffee group, it turned out, consistently described a warmer person--rating them as happier, more generous, more sociable, good-natured, and more caring--than the iced coffee group
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Raquel Bambirrathis is a wonderful essay: how metaphors shape the world we see.
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nat basthis is a wonderful essay: how metaphors shape the world we see.
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Metaphors aren’t just how we talk and write, they’re how we think. At some level, we actually do seem to understand temperament as a form of temperature, and we expect people’s personalities to behave accordingly. What’s more, without our body’s instinctive sense for temperature--or position, texture, size, shape, or weight--abstract concepts like kindness and power, difficulty and purpose, and intimacy and importance would simply not make any sense to us.
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Put another way, metaphors reveal the extent to which we think with our bodies.
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Drawing on philosophy and linguistics, cognitive scientists have begun to see the basic metaphors that we use all the time not just as turns of phrase, but as keys to the structure of thought.
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Metaphors aren’t just how we talk and write, they’re how we think
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And at a broader level it reveals just how much the human body, in all its particularity, shapes the mind, suggesting that much of what we think of as abstract reasoning is in fact a sometimes awkward piggybacking onto the mental tools we have developed to govern our body’s interactions with its physical environment. Put another way, metaphors reveal the extent to which we think with our bodies.
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A few psychologists have begun to ponder applications. Ackerman, for example, is looking at the impact of perceptions of hardness on our sense of difficulty. The study is ongoing, but he says he is finding that something as simple as sitting on a hard chair makes people think of a task as harder. If those results hold up, he suggests, it might make sense for future treaty negotiators to take a closer look at everything from the desks to the upholstery of the places where they meet. Nils Jostmann, the lead author of the weight study, suggests that pollsters might want to take his findings to heart: heavier clipboards and heavier pens for issues that they want considered answers for, lighter ones for questions that they want gut reactions on.
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