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你是否曾經因為打不開水龍頭、找不到電燈開關或是控制不了室內空調的溫度,而覺得自己很蠢?是否曾受到多用途產品的吸引,但買來後卻只用到一、兩項功能而後悔不已?諾曼博士以認知心理學的學術專長以及擔任設計顧問的實務經驗,幫我們揪出這些問題的罪魁禍首:產品設計忽略了使用者的需求和認知運作的原理。令人眼花撩亂不知如何下手的控制按鈕,按鈕與功能之間的不合理配對,操作之後得不到充分的回饋與幫助,或是對人類記憶不合理的要求,這些設計環節的疏忽,增加了日常生活的挫折與危險。
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