This link has been bookmarked by 4 people . It was first bookmarked on 01 May 2007, by eyal matsliah.
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11 Nov 08
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04 Jul 08
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01 May 07
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Public Relations and the Twitter Scandal
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I learned a valuable lesson. Post too fast without providing context and it can elicit an unintended response.
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This is one of the dangers of Twitter, or any personal publishing platform that allows/encourages such spontaneous postings, for that matter. As Jayvee Fernandez would put it, blogging (the more traditional sense of it, if there is such a thing) lets one organize thoughts, think and re-think things before hitting the publish button. Therefore there is less likelihood to slip up. Yes, there have been blogging slip-ups, but it is definitely easier to slip up on Twitter and other similar services because there is more spontaneity.
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So, for instance, even if Steve’s blog issues a disclaimer that all articles written are personal opinions, these would inveitably reflect back on the company that he represents.
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So here’s one good reason for companies to rethink their acceptable use policies, which should perhaps include a policy (or at least guidelines) on blogging such that people working for them would have to find a balance between being an individual and a member of an organization.
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At the very least, this serves as a reminder to be more prudent in what we publish, even if it’s intended to be about personal or trivial matters, and even if it’s supposed to be for a closed audience.
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I’d say this especially goes for people in the PR business.
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24 Apr 07
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