This link has been bookmarked by 2 people . It was first bookmarked on 01 May 2007, by eyal matsliah.
-
01 May 07
-
There’s an interesting article in The Economist about CEOs attending the Davos World Economic Forum being encouraged to blog (the theme this year is “The Shifting Power Equation”).
-
The notion of CEOs blogging grew out of the world of small business, in particular the online start-up, where having a blog is now as obligatory as having a an AJAX-laden homepage and a domain name that is either a misspelling or a made-up word. In the start-up context, a CEO blogging makes all the sense in the world, because the CEO and the other handful of team members ARE the company.
-
In his rant the other day about the slow evolution of PR, Stowe Boyd said:
The whole point is that the people formerly known at the audience — the edglings, as I call us — are participating in the blogosphere, and if individuals within companies want to, they can participate: as individuals. Companies don’t blog, or converse: people do.
-
People blog, that’s absolutely right, but a corporate blogger needs to balance being an “individual” with being a representative of the company.
-
It all comes back to control.
-
The Economist cites a blog post from Jonathan Schwartz, CEO of Sun, to demonstrate that even CEO’s who are earnestly trying to blog “authentically” are still completely hamstrung:
-
Would you like to comment?
Join Diigo for a free account, or sign in if you are already a member.