British Journal of Photography - Leica's big Surprise - The Diigo Meta page

• 28 Sep 08
  

  Bill H

  Post leica photography

  • The weather-proof S2 is smaller than top Canon or Nikon DSLR, Leica says, but provides the same features usually found in medium format cameras. 'For example, the S2 obtains better results at high ISO than any other current digital back,' claims Harberts.
  • The S2 will retail at around EUR20,000, and is aimed primarily at fashion and commercial photographers who want medium format quality combined with a DSLR's speed and versatility.
  • The S2 is the new flagship in our portfolio and will become the technology platform for all future Leica products
  • We are first going to focus on the pro market before dropping the technology to other lower-priced DSLRs. Eventually we will launch models for amateurs and other pros. We've developed a technology platform and we will split it to the other systems. This is the logical step. This is a pro camera, but of course we will have something for everyone else. This is the commercialisation of what photographers are and have been looking for.'

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