Robert Sutor
"There are three things to think about. First, can you develop a product or service to sell inside Second Life (or some other virtual world)? Second Life has its own money, but it is convertible back into US dollars and you can transfer it from the game back into your bank account. Second, does Second Life provide marketing opportunities? If your real world products and services are available online, it's likely that some of your savviest clients could be found in Second Life. Finally, can you use Second Life as a staging ground for making real world sells? In her article, Cohen gives the example of CareerBuilder.com: kiosks they set up in Second Life resulted in 6,500 real life job applications."
OB NP virtual-world second-life
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