This link has been bookmarked by 4 people . It was first bookmarked on 05 Aug 2008, by Jeff Walzer.
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10 May 10
Giorgio BertiniThere is nothing more frustrating than a gaggle of geeks sitting in your boardroom talking about simple concepts in an unnecessarily obfuscatory manner because their revenues are tied to your inability to understand what they're saying or the bills you're
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06 Aug 08
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05 Aug 08
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the Semantic Web is about bringing information to life.
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This is achieved by providing context to the information you publish on the Web.
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This is a problem because now, and even more so in the near future, you're going to want other sites that aggregate this type of information and send you traffic to be able to do this automatically without you even knowing about it.
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The Semantic Web and its technologies allow you to embed tags around your information that are hidden to ordinary readers but visible to the bots, crawlers and other evil-sounding things that spend their digital lives going from page to page gathering information. These tags tell the bots that this type of information is flight information and that information is hotel room information, so they gather this information up and store it in a way that makes more sense for searching.
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The potential outcomes of this new way of delivering information are staggering because it paves the way for applications that deliver information to the consumer in a much more intelligent way
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In most cases the decision to adopt a semantic approach to content is limited by two things. Firstly, you need to change the way you store and display information on your website. This can be solved by spending some money; it's not complicated technically. The second and more problematic aspect of this is what to do with your historical information. It is seldom practically feasible to manually tag each piece of information because this will take forever and you may never catch up.
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Calais is the kind of service you will use to do this automatically. Again, you need a little money to have someone build the tool that sends each piece of archived information to Calais, gets the list of tags or semantic code and puts this into your database.
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Web 3.0 will be a web of applications
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For businesses, this means a further relinquishing of control over where their data is displayed - let's face it, the data is the stick and the transaction is the carrot, so holding onto your data doesn't really make sense anymore anyway.
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I am not suggesting you share or give away all your information; I am suggesting that you make sure the information your customers need is available to them without having to seek you out.
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Another compelling reason to share some of the information you're holding onto is that you want to be positioning yourself as a knowledge leader in your field and therefore a trustworthy authority. Trust is easier earned by being useful than by advertising.
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