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Eric Sizemore27 October 2003
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With Republicans controlling the Senate, the House, and the White House and enjoying a large margin of victory for California Governor-elect Arnold Schwarzenegger, it's clear that the Democratic Party is in crisis. George Lakoff, a UC Berkeley professor of linguistics and cognitive science, thinks he knows why. Conservatives have spent decades defining their ideas, carefully choosing the language with which to present them, and building an infrastructure to communicate them, says Lakoff.
The work has paid off: by dictating the terms of national debate, conservatives have put progressives firmly on the defensive.
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The background for Rockridge is that conservatives, especially conservative think tanks, have framed virtually every issue from their perspective. They have put a huge amount of money into creating the language for their worldview and getting it out there. Progressives have done virtually nothing. Even the new Center for American Progress, the think tank that John Podesta [former chief of staff for the Clinton administration] is setting up, is not dedicated to this at all. I asked Podesta who was going to do the Center's framing. He got a blank look, thought for a second and then said, "You!" Which meant they haven't thought about it at all. And that's the problem. Liberals don't get it. They don't understand what it is they have to be doing.
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So taxes could be framed as an issue of patriotism.
It is an issue of patriotism! Are you paying your dues, or are you trying to get something for free at the expense of your country? It's about being a member. People pay a membership fee to join a country club, for which they get to use the swimming pool and the golf course. But they didn't pay for them in their membership. They were built and paid for by other people and by this collectivity. It's the same thing with our country — the country as country club, being a member of a remarkable nation. But what would it take to make the discussion about that? Every Democratic senator and all of their aides and every candidate would have to learn how to talk about it that way. There would have to be a manual. Republicans have one. They have a guy named Frank Luntz, who puts out a 500-page manual every year that goes issue by issue on what the logic of the position is from the Republican side, what the other guys' logic is, how to attack it, and what language to use.
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Amanda LangLakoff -- Author of "Don't Think of an Elephant" talks about how the Conservatives frame and dissiminate party policies and "GOP group-think."
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With Republicans controlling the Senate, the House, and the White House and enjoying a large margin of victory for California Governor-elect Arnold Schwarzenegger, it's clear that the Democratic Party is in crisis. George Lakoff, a UC Berkeley professor of linguistics and cognitive science, thinks he knows why. Conservatives have spent decades defining their ideas, carefully choosing the language with which to present them, and building an infrastructure to communicate them, says Lakoff.
The work has paid off: by dictating the terms of national debate, conservatives have put progressives firmly on the defensive.
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liberals' conceptual system of the "nurturant parent" has as its highest value helping individuals who need help. The progressive foundations and donors give their money to a variety of grassroots organizations. They say, 'We're giving you $25,000, but don't waste a penny of it. Make sure it all goes to the cause, don't use it for administration, communication, infrastructure, or career development.' So there's actually a structural reason built into the worldviews that explains why conservatives have done better.
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kevin kirwinView by Language
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kevin kirwinView by Language
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Chris Lottby dictating the terms of national debate, conservatives have put progressives firmly on the defensive...
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Why haven't progressives done the same thing?
There's a systematic reason for that. You can see it in the way that conservative foundations and progressive foundations work. Conservative foundations give large block grants year after year to their think tanks. They say, 'Here's several million dollars, do what you need to do.' And basically, they build infrastructure, they build TV studios, hire intellectuals, set aside money to buy a lot of books to get them on the best-seller lists, hire research assistants for their intellectuals so they do well on TV, and hire agents to put them on TV. They do all of that. Why? Because the conservative moral system, which I analyzed in "Moral Politics," has as its highest value preserving and defending the "strict father" system itself. And that means building infrastructure. As businessmen, they know how to do this very well.
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UC Berkeley professor George Lakoff tells how conservatives use language to dominate politics
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