This link has been bookmarked by 59 people . It was first bookmarked on 24 Jun 2006, by Sam Kitonyi.
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08 Feb 17
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09 Aug 16
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08 Mar 16
garth nicholsThe importance of Framing as explained by Democrats and Republicans
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The background for Rockridge is that conservatives, especially conservative think tanks, have framed virtually every issue from their perspective. They have put a huge amount of money into creating the language for their worldview and getting it out there. Progressives have done virtually nothing. Even the new Center for American Progress, the think tank that John Podesta [former chief of staff for the Clinton administration] is setting up, is not dedicated to this at all. I asked Podesta who was going to do the Center's framing. He got a blank look, thought for a second and then said, "You!" Which meant they haven't thought about it at all. And that's the problem. Liberals don't get it. They don't understand what it is they have to be doing.
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'What are the central ideas of progressive thought from a moral perspective?'
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Language always comes with what is called "framing." Every word is defined relative to a conceptual framework. If you have something like "revolt," that implies a population that is being ruled unfairly, or assumes it is being ruled unfairly, and that they are throwing off their rulers, which would be considered a good thing. That's a frame.
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Because they've put billions of dollars into it. Over the last 30 years their think tanks have made a heavy investment in ideas and in language. In 1970, [Supreme Court Justice] Lewis Powell wrote a fateful memo to the National Chamber of Commerce saying that all of our best students are becoming anti-business because of the Vietnam War, and that we needed to do something about it. Powell's agenda included getting wealthy conservatives to set up professorships, setting up institutes on and off campus where intellectuals would write books from a conservative business perspective, and setting up think tanks.
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They have a huge, very good operation, and they understand their own moral system. They understand what unites conservatives, and they understand how to talk about it, and they are constantly updating their research on how best to express their ideas.
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21 Jan 16
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Language always comes with what is called "framing." Every word is defined relative to a conceptual framework. If you have something like "revolt," that implies a population that is being ruled unfairly, or assumes it is being ruled unfairly, and that they are throwing off their rulers, which would be considered a good thing. That's a frame.
'Conservatives understand what unites them, and they understand how to talk about it, and they are constantly updating their research on how best to express their ideas.'
-George LakoffIf you then add the word "voter" in front of "revolt," you get a metaphorical meaning saying that the voters are the oppressed people, the governor is the oppressive ruler, that they have ousted him and this is a good thing and all things are good now. All of that comes up when you see a headline like "voter revolt" - something that most people read and never notice. But these things can be affected by reporters and very often, by the campaign people themselves.
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There's a systematic reason for that. You can see it in the way that conservative foundations and progressive foundations work. Conservative foundations give large block grants year after year to their think tanks. They say, 'Here's several million dollars, do what you need to do.' And basically, they build infrastructure, they build TV studios, hire intellectuals, set aside money to buy a lot of books to get them on the best-seller lists, hire research assistants for their intellectuals so they do well on TV, and hire agents to put them on TV. They do all of that. Why? Because the conservative moral system, which I analyzed in "Moral Politics," has as its highest value preserving and defending the "strict father" system itself. And that means building infrastructure. As businessmen, they know how to do this very well.
Meanwhile, liberals' conceptual system of the "nurturant parent" has as its highest value helping individuals who need help. The progressive foundations and donors give their money to a variety of grassroots organizations. They say, 'We're giving you $25,000, but don't waste a penny of it. Make sure it all goes to the cause, don't use it for administration, communication, infrastructure, or career development.' So there's actually a structural reason built into the worldviews that explains why conservatives have done better.
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Well, the progressive worldview is modeled on a nurturant parent family. Briefly, it assumes that the world is basically good and can be made better and that one must work toward that. Children are born good; parents can make them better. Nurturing involves empathy, and the responsibility to take care of oneself and others for whom we are responsible. On a larger scale, specific policies follow, such as governmental protection in form of a social safety net and government regulation, universal education (to ensure competence, fairness), civil liberties and equal treatment (fairness and freedom), accountability (derived from trust), public service (from responsibility), open government (from open communication), and the promotion of an economy that benefits all and functions to promote these values, which are traditional progressive values in American politics.
The conservative worldview, the strict father model, assumes that the world is dangerous and difficult and that children are born bad and must be made good. The strict father is the moral authority who supports and defends the family, tells his wife what to do, and teaches his kids right from wrong. The only way to do that is through painful discipline - physical punishment that by adulthood will become internal discipline. The good people are the disciplined people. Once grown, the self-reliant, disciplined children are on their own. Those children who remain dependent (who were spoiled, overly willful, or recalcitrant) should be forced to undergo further discipline or be cut free with no support to face the discipline of the outside world.
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Or take gay marriage, which the right has made a rallying topic. Surveys have been done that say Americans are overwhelmingly against gay marriage. Well, the same surveys show that they also overwhelmingly object to discrimination against gays. These seem to be opposite facts, but they're not. "Marriage" is about sex. When you say "gay marriage," it becomes about gay sex, and approving of gay marriage becomes implicitly about approving of gay sex. And while a lot of Americans don't approve of gay sex, that doesn't mean they want to discriminate against gay people. Perfectly rational position. Framed in that way, the issue of gay marriage will get a lot of negative reaction. But what if you make the issue "freedom to marry," or even better, "the right to marry"? That's a whole different story. Very few people would say they did not support the right to marry who you choose. But the polls don't ask that question, because the right wing has framed that issue.
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Right now the Democratic Party is into marketing. They pick a number of issues like prescription drugs and Social Security and ask which ones sell best across the spectrum, and they run on those issues. They have no moral perspective, no general values, no identity. People vote their identity, they don't just vote on the issues, and Democrats don't understand that. Look at Schwarzenegger, who says nothing about the issues. The Democrats ask, How could anyone vote for this guy? They did because he put forth an identity. Voters knew who he is.
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24 Mar 14
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With Republicans controlling the Senate, the House, and the White House and enjoying a large margin of victory for California Governor-elect Arnold Schwarzenegger, it's clear that the Democratic Party is in crisis
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Conservatives have spent decades defining their ideas, carefully choosing the language with which to present them, and building an infrastructure to communicate them, says Lakoff.
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In a long conversation over coffee at the Free Speech Movement Café, he told the NewsCenter's Bonnie Azab Powell why the Democrats "just don't get it," why Schwarzenegger won the recall election, and why conservatives will continue to define the issues up for debate for the foreseeable future.
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They have put a huge amount of money into creating the language for their worldview and getting it out there
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What are the central ideas of progressive thought from a moral perspective?
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Every word is defined relative to a conceptual framework.
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They have a huge, very good operation, and they understand their own moral system. They understand what unites conservatives, and they understand how to talk about it, and they are constantly updating their research on how best to express their ideas
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They do all of that. Why? Because the conservative moral system, which I analyzed in "Moral Politics," has as its highest value preserving and defending the "strict father" system itself. And that means building infrastructure. As businessmen, they know how to do this very well.
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Meanwhile, liberals' conceptual system of the "nurturant parent" has as its highest value helping individuals who need help. The progressive foundations and donors give their money to a variety of grassroots organizations.
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Back up for a second and explain what you mean by the strict father and nurturant parent frameworks.
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Social programs, meanwhile, "spoil" people by giving them things they haven't earned and keeping them dependent
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Taxes beyond the minimum needed for such government take away from the good, disciplined people rewards that they have earned and spend it on those who have not earned it.
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So, add "tax" to "relief" and you get a metaphor that taxation is an affliction, and anybody against relieving this affliction is a villain.
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The federal justice system, for example, is nine-tenths devoted to corporate law. The Securities and Exchange Commission and all the apparatus of the Commerce Department are mainly used by the wealthy. And we're all paying for it.
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an issue of patriotism.
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28 Aug 08
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20 Apr 07
Adam AdamsDr. Lakoff interview on the power of framing in politics.
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04 Jul 06
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18 Mar 06
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30 Jan 06
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04 Nov 05
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10 Oct 05
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12 Sep 05
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With Republicans controlling the Senate, the House, and the White House and enjoying a large margin of victory for California Governor-elect Arnold Schwarzenegger, it's clear that the Democratic Party is in crisis. George Lakoff, a UC Berkeley professor of linguistics and cognitive science, thinks he knows why. Conservatives have spent decades defining their ideas, carefully choosing the language with which to present them, and building an infrastructure to communicate them, says Lakoff. The work has paid off: by dictating the terms of national debate, conservatives have put progressives firmly on the defensive.
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21 May 05
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So taxes could be framed as an issue of patriotism. It is an issue of patriotism! Are you paying your dues, or are you trying to get something for free at the expense of your country? It's about being a member. People pay a membership fee to join a country club, for which they get to use the swimming pool and the golf course. But they didn't pay for them in their membership. They were built and paid for by other people and by this collectivity. It's the same thing with our country — the country as country club, being a member of a remarkable nation. But what would it take to make the discussion about that? Every Democratic senator and all of their aides and every candidate would have to learn how to talk about it that way. There would have to be a manual. Republicans have one. They have a guy named Frank Luntz, who puts out a 500-page manual every year that goes issue by issue on what the logic of the position is from the Republican side, what the other guys' logic is, how to attack it, and what language to use.
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21 Apr 05
a k'walaWith Republicans controlling the Senate, the House, and the White House and enjoying a large margin of victory for California Governor-elect Arnold Schwarzenegger, it's clear that the Democratic Party is in crisis. George Lakoff, a UC Berkeley professor o
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08 Mar 05
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25 Feb 05
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15 Jan 05
Amanda LangLakoff -- Author of "Don't Think of an Elephant" talks about how the Conservatives frame and dissiminate party policies and "GOP group-think."
Lakoff Framing Conservative GOP Neocons Democrats Election the debate
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With Republicans controlling the Senate, the House, and the White House and enjoying a large margin of victory for California Governor-elect Arnold Schwarzenegger, it's clear that the Democratic Party is in crisis. George Lakoff, a UC Berkeley professor of linguistics and cognitive science, thinks he knows why. Conservatives have spent decades defining their ideas, carefully choosing the language with which to present them, and building an infrastructure to communicate them, says Lakoff. The work has paid off: by dictating the terms of national debate, conservatives have put progressives firmly on the defensive.
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With Republicans controlling the Senate, the House, and the White House and enjoying a large margin of victory for California Governor-elect Arnold Schwarzenegger, it's clear that the Democratic Party is in crisis. George Lakoff, a UC Berkeley professor of linguistics and cognitive science, thinks he knows why. Conservatives have spent decades defining their ideas, carefully choosing the language with which to present them, and building an infrastructure to communicate them, says Lakoff. The work has paid off: by dictating the terms of national debate, conservatives have put progressives firmly on the defensive.
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14 Nov 04
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21 Oct 04
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13 Oct 04
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liberals' conceptual system of the "nurturant parent" has as its highest value helping individuals who need help. The progressive foundations and donors give their money to a variety of grassroots organizations. They say, 'We're giving you $25,000, but don't waste a penny of it. Make sure it all goes to the cause, don't use it for administration, communication, infrastructure, or career development.' So there's actually a structural reason built into the worldviews that explains why conservatives have done better.
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08 Oct 04
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23 Sep 04
Martin KearnsLanguage always comes with what is called "framing." Every word is defined relative to a conceptual framework. If you have something like "revolt," that implies a population that is being ruled unfairly, or assumes it is being ruled unfairly, and that the
campaign communications environment media networks political research
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05 Aug 04
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s an
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29 Jun 04
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01 Jun 04
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17 May 04
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Why haven't progressives done the same thing? There's a systematic reason for that. You can see it in the way that conservative foundations and progressive foundations work. Conservative foundations give large block grants year after year to their think tanks. They say, 'Here's several million dollars, do what you need to do.' And basically, they build infrastructure, they build TV studios, hire intellectuals, set aside money to buy a lot of books to get them on the best-seller lists, hire research assistants for their intellectuals so they do well on TV, and hire agents to put them on TV. They do all of that. Why? Because the conservative moral system, which I analyzed in "Moral Politics," has as its highest value preserving and defending the "strict father" system itself. And that means building infrastructure. As businessmen, they know how to do this very well.
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14 May 04
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UC Berkeley professor George Lakoff tells how conservatives use language to dominate politics
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22 Apr 04
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28 Oct 03
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